Mailforge is a distributed email infrastructure tool, meaning it leverages a shared IP pool, distributing your mailbox accounts among millions of businesses - similar to platforms like Gmail or Outlook. What makes it different is that, unlike Gmail or Outlook, it was designed and built by cold outreach experts specifically for cold email sequences. This means better deliverability and access to an expert support team that knows how to run successful cold outreach.

Infraforge is a private email infrastructure tool, meaning it leverages dedicated servers for your email sending. What makes it different is that it was designed and built by cold outreach experts specifically for cold email sequences. This means better deliverability and access to an expert support team that knows how to run successful cold outreach.

Here is a quick video that explains the differences: Mailforge VS Infraforge | Which one is for you?. Mailforge leverages a shared IP pool, distributing your mailbox accounts among millions of businesses - similar to platforms like Gmail or Outlook. Infraforge, on the other hand, uses dedicated servers for your email sending. Neither infrastructure is inherently better, the best choice depends on various deliverability factors. If you anticipate a high volume of spam reports, we recommend Mailforge. However, if you strictly adhere to deliverability best practices, Infraforge may be the better choice.

The best way to think about it is like this: shared infrastructure is like living in an apartment. You can move in right away and it’s cost effective but you have to follow certain rules. And if you or others in the building are behaving inappropriately it impacts the entire community. 

However, if the residents are lovely people, the building becomes a great place to live for everyone. Shared infrastructure is a lot like that - easy to get started but you can’t always control others using it. 

In contrast, private infrastructure is like living in your own house. It takes more time to build it and there’s more maintenance costs involved but it’s all yours and you have full control over it. Private infrastructure allows you to fully control and customize everything without worrying about the sending practices of others.

Neither shared nor private infrastructure is inherently better. It all depends on your specific situation and needs. For example, if you’ve never tried cold outreach before, investing in a private infrastructure would not only cost more money but you’d also need more time to build a sender reputation. A shared infrastructure would be much better here, because the server already has an established reputation and it’s ready to send out your emails. Even if you’re a large business with a lot of experience, sometimes a shared infrastructure makes more sense - for example, if you’re anticipating a lot of spam reports. That way you won’t hurt the reputation of your private server, rendering it useless.

So, the answer is no - there’s no infrastructure that’s better. Make sure to choose the right one for you and remember, you can always switch in the future.

Of course! Our team has launched countless sequences over the years and will be happy to help you make the decision. Reach out to us via the chat in the right bottom corner and we’ll be right with you.